We found a great US insight* that 7 in 10 Gen Z would rather have pets than children.

Riffing off the idea that pets look like their owners, and leveraging this Gen Z animal obsession, the campaign stars rabbits, names them and pairs them with their human doppelganger, to create a series of simple but powerful portraits that celebrate this emotional connection.

Rabbits felt like a fresh take on this theme instead of the predictability of cats and dogs.

The campaign was released to coincide with the 2-year anniversary of the official accreditation of Garnier by Cruelty Free International.

*US Consumer Affairs Study 2022