Darty

The long lasting reviews

Idea

Whether it is to choose a washing machine, a restaurant, a hotel or a smartphone case, 7 out of 10 French people rely on online reviews to make their choice. Reviews are practical and reassuring.

However, there is a significant bias for all the categories where the real value of products is assessed over time: 77% of consumers write their review on a product less than a week after receiving it. Therefore, how do you really know if a product will deliver on its promise over time, which is a key need for home appliance categories?

In order to enhance the credibility and reliability of online reviews, we have taken a revolutionary step by introducing "Long-lasting Reviews". We are inviting Darty's customers to share their honest feedback on products they have purchased and used for over 18 months. By doing so, we aim to provide more authentic and genuine reviews that truly reflect the long-term quality and performance of the products. With these "Long-lasting Reviews", we hope to strengthen the usefulness and value of online reviews for all consumers.

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Carrefour

The last beehive

Orange

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