As time passes, the world gets sicker. Between 2010 and 2021, the number of healthcare-deprived individuals worldwide rose from 1.3 billion to 3.9 billion (according to WHO). This deterioration in access to healthcare has been addressed by Doctors of the World since its inception. However, it is not enough. The NGO needed to take its awareness and fundraising campaign to the next level.

Because nothing is more powerful than reality, we partnered with Google Street View to hijack their new “Timeline” feature. This allowed us to show people two different photos of the same place on two key dates. Providing irrefutable proof that the world is getting sicker. We applied this idea to five key battles of Doctors of the World - immigration, homelessness, gun violence, natural disasters, and environmental toxins - to create a shock of consideration for the NGO.