Sony Music Entertainment

Jeune

Idea

Benjamin Epps is in a tight shot, facing the camera, against a neutral background. As he raps his text "JEUNE" about his desire to see himself age and his awareness of the world around him, his features begin to subtly change. His hair slowly turns gray, his eyes glassy, his face slightly distorted... At the end of his text and without the spectator really realizing it, Benjamin Epps has reached his goal: to become old.

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TEST

Sony Music Entertainment

Jeune

Renault

Made of France