Renault

Made of France

Idea

In 2022, Renault started to relocate 100% of its electric vehicles production in France. To announce, they’ve decided to make a real declaration of love to France. To celebrate France as it really is : diverse, multicultural, rich from both its past and present, and looking forward to an exciting future.

A love song made of France, composed by DJ Cutkiller.

This campaign was aimed at all generations of French people. Renault wanted to communicate on their will to produce 100% of their electric cars in France so they use a modern, meaningful and joyful way to proclaim their love for France and all its diversity.

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Renault

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