Solidarité femmes

Eye money

Idea

To mark the 30th anniversary of the 3919 helpline, and at a time when the number of women who are victims of domestic violence continues to rise, the Solidarité Femmes association has launched an awareness-raising campaign to highlight the economic violence perpetrated against women.

The aim was to raise public awareness of the problem, and to help women who are victims of domestic violence. Putting on a stage to denounce a little-known form of domestic violence: economic violence (deprivation of resources, control of spending, economic blackmail, etc.).

Promote Eye Money via a fictitious app designed to control a spouse's spending to reveal the real purpose of the campaign: the app doesn't exist, but economic violence does. And it's domestic violence.

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