FOREVER KIDS! With « Voitures à Vivre », Renault has always held a unique position in the automotive landscape and in people’s hearts. So, when Renault launched its new merchandising store "The Originals", showcasing miniatures of Renault's most iconic models, we saw a perfect opportunity to revive the love for the brand and the passion for cars.

With a series of strong visuals, we wanted to awaken childhood imagination, making the adults of today relive the same magical feeling of the (once modern) toy cars they used to play with.